Nike “Writes the Future” with Robinho

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As BBC Sports blogger Paul Fletcher notes, “Manchester City misfit Robinho might have failed to justify his £32.5m billing in the Premier League but in South Africa he is a pivotal part of Brazil’s campaign to win the World Cup for the sixth time.”

He’s also a pivotal part of Nike’s latest entrant in its viral smash Write the Future World Cup 2010 campaign, which debuted during last night’s rousing 3-0 Brazil-Chile game. Robinho and his team-mates face the Netherlands in the quarter-finals on Friday.

Will Nike’s much-buzzed footwear shoo Brazil into the semi-finals? And will they protect Robinho from the (as Abe Sauer notes) Write the Future curse?

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