World Cup Semifinal Brand Bites: Go Paul!


It’s a semi-last chance for Brandchannel’s special World Cup editon of Brand Bites. Likewise, Nike says, “Like, we were totally always all about The Netherlands!” (above)

Meanwhile: “Nike” + “Curse” + “World Cup” = 1,560,000 search results.

Axe recognizes an opportunity when it sees one. Paraguay team fan (and model) Larissa Riquelme sells left cleavage for advertising. Now that Paraguay has been knocked out, right cleavage going for half price. (Mildly NSFW)

Yes, fine, here is that dingy game-picking octopus picking Spain to win. Happy now, Paul fans?[more]

South Africa feeling “randy” about its returns on World Cup.

Spain’s Pamplona bull run organizers say that messing with the bull will only get the regular horns, not the vuvuzela.

Smart marketing: A case study in how an American soccer team is leveraging World Cup interest to sell itself.

Chinese and Brazilian brands use World Cup to “go global” and reach millions. But does appearing in the background mean millions will pay attention?

Sporting goods retailer Sports Authority releases (potential) World Cup ambush marketing campaign, gets sued for it.

German car rental brand SIXT demonstrates less than great judgment in World Cup ad selection, is accused of racism.

Remember that awesome USA! USA! Dodge Challenger ad that played during the US-England game? Yeah, maybe not as “apple pie” as advertised: “…the Challenger itself is built off of a modified Mercedes-Benz platform and constructed in Ontario, Canada.”

U.K. pet retailer Pets at Home scores profits during World Cup, selling 20,000 England jerseys for dogs.

U.K.’s Punch Taverns Group posts first sales growth since early 2009 thanks to British World Cup fans attempting to drink away their national depression.

On the subject of drunken Britons: South African bars miss departed England fans.

So did the U.S. team’s involvement help market the World Cup to American audiences? Unlikely. A survey found only 7% said they followed the games “very closely.” And that was while the U.S. team was still playing.

Yet, sales of World Cup merchandise in the U.S. appeared strong.

The last time Germany met Holland in a World Cup (1974), the Dow was down over 20%. So, um, go Spain!

Finally, before the final games this weekend, brush up by reading all of Brandchannel’s World Cup coverage.

But first, a word from our sponsor: