In the News: From AB InBev to Wal-Mart


Anheuser-Busch InBev reaps volume gains from its big marketing bet on the 2010 FIFA World Cup.

Apple, Method and Virgin Atlantic succeed in creating “brand experiences,” according to a new Forrester report.

Barnes & Noble is seen as likely to settle its litigation with investor Ronald Burkle.

Best Buy and Macy’s get behind store-based Shopkick mobile-phone app.

ESPN partners with Gas Station TV for brand integration.

Facebook objects to the net-neutrality plan hatched by Google and Verizon.

GM‘s turnaround continues with $1.3-billion second-quarter profit, bolstering the case for an IPO.[more]

Google makes inventory available to advertisers on DirecTV via its new TV Ads System.

JetBlue raises eyebrows with its response to the Stephen Slater incident.

McDonald’s, Jack in the Box and other fast-food chains face possible bans on kids’ meal toys in San Francisco.

United and Continental reveal post-merger logo and visual branding.

YouTube enables get-togethers with Meetup (and has changed titling, embedded navigation features within videos).

Wal-Mart tops list of charitable cash givers, with AT&T No. 2.

& cue the inevitable “End it Like Beckham” headlines.