Given that the Wall Street Journal equated the loudness of its biodegradable eco-bag with the destruction of the human race, it comes as no surprise that Sun Chips is scrapping its earth-friendly (but very loud) packaging. USA Today reports:
Roughly 18 months after Frito-Lay, with great fanfare, launched a biodegradable SunChips bag made from plant material that was billed as 100% compostable, the company is yanking the noisy material from the packages of five of six SunChips flavors immediately. The company is returning them to their former bags that can’t be recycled — but won’t wake the neighbors — while it works frantically to come up with a new, quieter eco-friendly bag.
Seems like a good opportunity to crowdsource a new eco-bag formula, or at least make fun of the fracas by hiring Spinal Tap to hype its new, quieter bags when they’re ready. Or Kermit — it’s not easy being green and quiet, it seems.