What’s Shaking in FacebookVille: Coca-Cola, FIFA, Tesco and more


Enamored with Facebook’s ascendance and eager to work for Mark Zuckerberg? Watch the new recruitment video above (or work at Google for a FB counteroffer).

Want to find out the latest Facebook trends, and what Coca-Cola, FIFA, Tesco and others are up to on the social network? Click through.[more]

First, the latest stats showing that “ascendance” we mentioned above:

Now accounting for one in four pageviews in the US, it’s also the #3 web brand in the US, based on its estimated value of $41 billion (Google still leads the pack at $192.9 billion, followed by Amazon’s $74.4 billion, and eBay’s $39.3 billion valuation). No wonder Facebook is urging users to make FB their homepage online.

Forrester analyst Augie Ray says Facebook “has in fairly short order—just a couple of years—gone from being a very niche site to one where the majority of Americans spend a great deal of their online time.”

Mashable’s skeptical, however, calling the projected valuation “risky.” Mashable also ranks Facebook’s biggest brands for November, including Coca-Cola (more on Coke’s FB success below), which zoomed from 800 fans in Nov. 2007 (when its page was still run by fans) to 16.5 million currently.

Facebook, meanwhile, has trademarked the word “face.”

And here’s a sampling of how Facebook is driving business and buzz for brands:

Beatles sales on iTunes driven by Facebook, not search, says Hitwise.

Christmas Tree app virus hoax spreads on FB as malware threat increases.

Coca-Cola‘s 2010 holiday app (putting users in a snowglobe) soars in popularity.

FarmVille loses top FB app spot to Phrases.

FIFA, set to announce 2018 World Cup host country on Dec. 2, sees FB lobbying heat up.

HauteLook is bringing flash online sample sales to FB.

PocketGod, the iTunes hit game, is coming to FB.

Royal Wedding diss gets UK bishop suspended over Facebook comments.

Tesco and Game sell Facebook Credits in the UK.

Tim Berners-Lee argues that Facebook is bad for the web, in an essay in Scientific American.