What We’re Reading: Geniuses, Magic, Crystal Ball-Gazing and more



The Brightest: 15 Geniuses Who Give Us Hope [Esquire] — including Tom Kuntz, director of Old Spice’s hit commercials

Unilever’s Tricks For Gathering, Applying Consumer Insight [Forbes]

The Marketing Magic Behind Harry Potter [Reuters]

Can the Chinese Become Big Spenders? [NYT Magazine]

The Future of Advertising [Fast Company]

Don Draper’s Revenge [Bloomberg Businessweek]

Top 50 Women in World Business [Financial Times]

Top 48 ads that would never be allowed today [OWNI.eu]

The 10 Most Successful Crowd-Funded Projects From Kickstarter

Change Generation profile: Josh Williams, Co-founder and CEO, Gowalla [Fast Company]

The Origin of Symbols: Fun Facts, Art & Photography [Dark Roasted Blend]

How P&G Quietly Shed 8,000 Jobs [Town Talk]

India’s Crossover Shopper Comes of Age [Nielsen]