SNL’s Bill Hader Enrols in VW Academy


Volkswagen has just released a new web series, Inside the VW Academy, that features comedian Bill Hader and VW’s “national spokesmodel” Danielle Gumro, a Michigan native who is presented as a “trained Volkswagen product specialist.”

With a swinging 60’s intro, a Rod Serling-channeling Hader, a sexy librarian guise for Gumro and SNL writer John Mulaney providing lines, VW’s foray into branded entertainment aims to blend improv and scripted humor while pitching VW’s 2011 Jetta, Tiguan and Touareg models.[more]

The series launches today with nine webisodes, the first of 18 planned videos (the rest are slated for March) detailing the trio of 2011 models.

According to VW’s press release, the goal is to highlight each model’s “key features, safety, performance and technology” with a competitive comparison. The Jetta spot above, for instance, talks up the model’s lear legroom by comparing its 2011 specs to Chevrolet Cobalt, Ford Focus, Honda Civic, Mazda 3, Nissan Sentra and Toyota Corolla models’ 2010 specs.

Here’s a couple more; check out the rest of the series on VW’s YouTube channel.