John Varvatos Taps Dave Matthews (and Monkey) for Spring Campaign

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Menswear designer John Varvatos has announced Dave Matthews as the face of its Spring 2011 campaign with a short film, above, that portrays the South African born musician as a “One-Man Band” — the latest in the brand’s line of rocker endorsers that as included Iggy Pop. As we recently noted, the Dave Matthews Band sold over 11 million tickets to its concerts between 2000 and 2009 — more than any other band, according to Billboard Boxscore.

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