Super Bowl XLV goes to the Green Bay Packers over the Pittsburgh Steelers, 31-25. Game advertisers including Chrysler, Volkswagen, PepsiCo, Best Buy, CareerBuilder and Bridgestone also win, scoring well with consumers, while WSJ finds “many ads fail to score.” Americana reigned supreme on the world’s biggest marketing stage, and Detroit — whose native son Eminem also staged a comeback, appearing in two ads. Meanwhile, Groupon faces questions of whether its first Super Bowl debut crossed a line and thwarted its cause-related marketing goals. And restaurant chains ponder the impact of having sat out Super Bowl advertising this year.
AOL is acquiring Huffington Post for $315 million.
AutoNation seeks more U.S.-brand dealerships.
Disney raises eyebrows by marketing to newborns.[more]
EBay says big growth isn’t over.
Estee Lauder targets China.
Nokia considers big executive shakeup.
Reckitt Benckiser, L’Oreal and Cadbury score big with new products in Australia.
Sara Lee woes cost investors about $1B.
Sarah Palin‘s move to trademark her name rejected for application error.
Unilever focuses on high-quality advertising as a growth driver.
Virgin Mobile looks to Lady Gaga for “likes.”
WikiLeaks founder Julian Assange is back in UK court today to fight extradition to Sweden.
Yahoo moves toward personalized content.