Joss Stone Bears it All for PETA

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British singer Joss Stone has stripped bear naked — and no, that’s not a typo.

She’s appearing in a new PETA anti-fur campaign in the UK that shows her holding a large teddy bear with the tagline: “Bear hugs, not caps.”

The campaign targets Britain’s Ministry of Defense with an Unbearable Cruelty campaign that aims to stop the use of bear fur used in the tall bearskin hats worn by the Queen’s Guards.

According to PETA, the name’s not a misnomer — it takes an entire bearskin to make just one cap.

PETA has used nudity before, including musicians Morrissey and Dave Navarro, as well as clothed celebs Justin Bieber and Janet Jackson.

Read more about Stone’s new PETA campaign here.

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