In the News: Oscars, Coke, Pepsi and more


In the News

Academy Awards command pricier ad market.

Apple’s Steve Jobs is still calling the shots from home, as news leaks of cheaper and more versatile iPhones.

Blockbuster is heading towards a sale.

Coca-Cola reports 4th quarter and fully-year 2010 results.

Coca-Cola and PepsiCo grapple with negative research on diet soda and strokes.

Fiat CEO Sergio Marchionne is called on the carpet with Italian Prime Minister.[more]

General Mills wins Progresso soup-labeling tiff with Campbell Soup.

General Motors and Chrysler management bonuses are said to reach half of salary.

Home Depot names new CMO.

Lowe promotes tax-refund card in TV ads.

M&Ms Pretzel flavor are product of the year.

Nokia and Microsoft mobile tie up creates opportunity for challenged Nokia.

Oprah Winfrey‘s OWN network shows less than stellar ratings two months in.

PepsiCo participates in social-media surge in Brazil.

7Up introduces new packaging.

Subway and Burger King battle it out for breakfast.

TIME will offer digital subscriptions on the new HP tablet.

Virgin America marketer prefers social media over TV.

Walgreens launches campaign to push private-label products.