Video: Reese Witherspoon Stars in Avon’s International Women’s Day Campaign


Tuesday, March 8th, marks the 100th anniversary of International Women’s Day. On behalf of the Avon Foundation, the brand’s global ambassador since 2007, actress Reese Witherspoon, is being featured in a new PSA campaign that speaks out against domestic violence.[more]

For this year’s IWD, Avon is raising funds and awareness of its efforts to help stop domestic violence through sales of a $10 “empowerment bracelet,” of which its says that 100% of the net proceeds ($8.10) will be donated to the Avon Foundation’s programs dedicated to ending violence against women.


More from its press release:

Because 1 in 3 women worldwide will experience violence, this issue affects us all. Since 2008, Avon’s Empowerment products have raised more than $8 million in 50 countries to fund programs to help stop violence. Sales of this new ring will help ensure women’s safety – and you can be part of the movement by wearing or giving this symbol of women’s infinite possibilities!

Avon believes that when women are empowered they can make their dreams a beautifully reality. Nowhere is that commitment more evident than in our philanthropic efforts, led by the Avon Foundation for Women. Avon is the largest corporate supporter of the breast cancer cause, and the largest corporate-affiliated foundation for women’s causes, with programs in more than 50 countries.

Join Reese Witherspoon, Avon’s Global Ambassador

Since 2007, Reese has partnered with Avon to make a difference. She has presented millions of dollars in Avon grants for breast cancer research and access to care and spoken out against domestic violence in Washington, DC, and at the United Nations. Join her and make a difference, too.