Coca-Cola All-Nighter With Maroon 5 Gets Underway

FacebookTwitterLinkedIn

Coca-Cola’s 24-hour live music session with Maroon 5, a crowdsourcing exercise spanning Facebook, Twitter and a microsite (cocacola.com/music) is underway. It will be interesting to see how (much) fans participate — and not just Maroon 5 fans — in what Coke is calling “the biggest experiment in rock history.”

(Update below: a look at the first two hours).[more]

FacebookTwitterLinkedIn