Justin Bieber’s New Perfume Gives Back While Taking From Marc Jacobs


Justin Bieber’s new women’s perfume (about which the 17-year-old pop star tweeted “A real man knows what a lady wants”) will hit stores next month.

“Someday,” as it’s called, departs from last year’s unisex “My World” fragrance exclusive for Walmart by selling via a more upmarket retail network that includes Macy’s, Sephora, Lord & Taylor, Dillard’s, Nordstrom, “and other fine department stores.” Priced at an affordable $25-$35, the proceeds, a least partly, will benefit charity. The TV commercial (which will debut during Tuesday’s Glee finale) was shot “on a Boeing 737 that creates a zero gravity environment.”

The design, however, isn’t so much “giving back” as “taking from.”[more]

As the BellaSugar blog notes, Bieber’s new perfume bottle design recalls Marc Jacobs’ hugely successful Lola perfume with its distinctive plastic carved topper, although Bieber’s Someday mimics his trademark heart shape (with key) that he pumps out to fans as part of his dance routine.

Today’s press release on the perfume’s launch comments

“Fans will have the chance to take home a piece of Justin’s heart with SOMEDAY and its iconic design. The bottle incorporates the colorful energy for which Justin has become known in an unforgettable, sculptural form. Layers of hearts create the cap, bursting from the glass bottle and exploding into your world. Playful, thought-provoking, fresh yet flirty, and anything but ordinary, the bottle is affixed with a removable crystal heart lock and key from Justin, so fans can carry his heart around with them wherever they go.

‘SOMEDAY is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything,’ said Justin Bieber. ‘Giving back has always been incredibly important to me, but let’s be honest… I wanted to create a fragrance for my female fans that I can’t get enough of… that I want to get next to and I can’t stay away from.  I know they’ll love the scent, but also the opportunity to support some amazing charities. It’s a gift that gives back.’

Justin wanted SOMEDAY to be more than just a fragrance: it is pure energy, a state-of-mind that inspires and is the reason we never say never.  It is full of the passion and confidence that drove Justin to the top of the charts.  SOMEDAY is playful, fresh yet flirty and anything but ordinary… a fragrance Justin personally finds irresistible.

Justin’s fragrance for her is an addictive fragrance that evokes a sense of sexy, modern sophistication.  It takes off with a splash of fruity mandarin, pear and wild berries, continues with fresh notes of jasmine and creamy florals and ends with warm hints of vanilla and soft musk.  SOMEDAY captures Justin’s message of having the ambition to achieve anything, while always remaining true to oneself.”

[Image via BellaSugar]