Since losing the Oscar for best film for The Fighter, what has director David O. Russell been up to? Forgetting his heartbreak with vodka… Ketel One vodka commercials, that is.
Russell has teamed with the top-shelf booze brand and Brooklyn band Alberta Cross for a new campaign called “Gentlemen, This is Vodka.”
And he’s not the only Hollywood director bringing his chops to brands eager for A-list talent as the world of branded entertainment gains more credibility as a venue. Oscar-nominated director (Black Swan) Darren Aronofsky has followed up his Academy nomination with his own ad.
From Ketel One’s press release:
“Further emphasizing the commercials’ modern appeal, David O. Russell, director of such blockbusters as Three Kings and The Fighter, used his theatrical vision to film the three broadcast spots, portraying true friendship during a memorable night out. Demonstrating ingenuity in his advertising directorial debut, Russell used his renowned talent behind the camera to recreate genuine occasions typical of the Ketel One consumer. True to his personal method and form, Russell shot each ad on-site in the Hollywood Hills and used unique camera angles and stylized color in the final edit.”
The Ketel One release notes that the “three-part series portrays a remarkable night out amongst friends beginning with a private concert at an exclusive underground club.”
Included in the campaign is a new single written and performed by Alberta Cross titled Money for the Weekend, which Russell directed as a music video. The band’s music cooperation with Russell will roll out in six parts.
Ketel One’s Facebook page has been overtaken by the campaign, which will spend an estimated $9 million between May and September.
Meawhile, Black Swan director Darren Aronofsky teamed with musical maestro Pharrell Williams to release a dramatic new Revlon ad starring brand embassador Jessica Biel.
So, who cashed it in better?
(For avant-garde points, they’re both still a step behind Hollywood’s other commercial-directing David … Lynch.)