No More Mok-ing Cadillac In China

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Cadillac has enlisted Hong Kong pop star Karen Mok in its latest brand-building ad in China. Ironically enough, the ad features Mok on America’s iconic Route 66.

The last time we heard from Cadillac in China, the brand was sponsoring the film The Birth of a Party, a chronicle of the Communist Party’s rise to power in China.

So, this certainly seems to be an upgrade of strategies for Cadillac.

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