Since introducing Fabio as the “New” Old Spice Guy last week, and then acknowledging on Friday that it would be a guest stint to take over for Isaiah Mustafa, the duelling brand mascots have been engaged in a war of tweets.
Now, Fabio has issued a challenge to Mustafa: to settle the matter with a web duel, to take place at Noon EST tomorrow.[more]
The Tuesday face-off was announced via a promoted Tweet today:
Which pointed to this video:
The brand mascots have been going back and forth on Twitter since Friday — a few choice tweets:
which was a response to this video:
Fabio, in character, responded with a few tweets of his own:
And by posting these videos: