Duel Identity: New Old Spice Guy Fabio vs. Old Old Spice Guy Mustafa


Since introducing Fabio as the “New” Old Spice Guy last week, and then acknowledging on Friday that it would be a guest stint to take over for Isaiah Mustafa, the duelling brand mascots have been engaged in a war of tweets.

Now, Fabio has issued a challenge to Mustafa: to settle the matter with a web duel, to take place at Noon EST tomorrow.[more]

The Tuesday face-off was announced via a promoted Tweet today:

Which pointed to this video:

The brand mascots have been going back and forth on Twitter since Friday — a few choice tweets:

which was a response to this video:

Fabio, in character, responded with a few tweets of his own:

And by posting these videos: