Bud Refresh: The King of Beers Puts on a Bowtie


A can of Budweiser used to seem as American as baseball and apple pies, but consumers have been losing interest in the brew for years and the beer’s owners, Anheuser-Busch InBev, are trying a new way to combat losses.

After 18 months of development, Budweiser is getting a new logo, can and packaging design, according to the company, in a visual refresh that will emphasize the color red as well as the brew’s creed that promises a continuation of the iconic beer’s “135-year long commitment to quality.”

NPR suggests that the can now has so much red, it almost looks like a Coke can. This is the 12th redesign since Bud launched its first can in 1936. Take a closer look below and let us know what you think.[more]

“Budweiser’s success is rooted in aspects of the beer that will never change – a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president of Budweiser, in the company’s release.  “Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”

The plan is for the new design to hit American consumers in the next few weeks and then debut overseas. Redesigned packaging will also include a QR (“Quick Response”) code “that will better enable Budweiser to regularly communicate with consumers,” the release added. Some of the key redesign elements: