Mashable’s 2011 Social Good Summit: New Power, New Players, New Platforms


Mashable announced in July that it was bringing back its Social Good Summit — and now it’s just a week away. Taking place Sept. 19-22 in New York, the conference organizers gave a sneak peek at SGS 2011 on a preview call today.

Pete Cashmore, the ubiquitous founder and face of Mashable, says the goal of the SGS “to make the conversation more accessible to a wider world. Digital media and social media along with new technology can solve issues in the charity and non-profit worlds. The trend started a few years ago with start-ups for social good, but it spreads so quickly via social media and those in the charity activist space are using technology to spread the message.”

Henry Timms, Director, 92Y Charles Simon Center for Adult Life and Learning, announced that Jakaya Mrisho Kikwete, President of Tanzania will be participating at the summit on Wednesday 9/21, speaking about the impact of social media on government in Africa.

“Holding the summit during UN week is the natural time to create civic and civil dialogue, new conversations with new audiences… about the sheer possibilities ahead from entrepreneurial minds for world solutions,” Timms observed.[more]

Quoting Margaret Mead (“Never doubt that a small group of thoughtful, committed citizens can change the world”) he added that “SGS is an enormous group of concerned citizens,” and”there’s a new generation of thought leadership,” which the 92Y has been helping to convene for 137 years. “We offer a place for dialogue with a broad group of people, a dialogue that creates community.”

Kathy Calvin, UN Foundation CEO, announced that “the heads of state of South Africa, Nigeria and Kenya, three first ladies, will all be in attendance, tweeting and posting for the first time ever. The issues of women and children, access to energy, vaccines, and the worldwide family in the wake of disasters are all part of the UN’s desire to move the conversation forward.” 

She added that the SGS “is the second most important event of the week following the General Assembly; real conversations about real solutions. New groups as well as new media and technology unleash entrepreneurship; the UN brings it to scale.”

Finally, Randi Zuckerberg — the recently resigned head of marketing for Facebook who now heads up her own shop, R to Z Media, said, “I’ve had a front row seat in social media for six years. [SGS] is a marquee event for the digital world and for world leaders.”

She’ll be hosting a global, interactive Town Hall on Tuesday, September 20, about malaria with participants giving concrete examples of personal success stories. “There’s no longer a debate of can social media change the world. It has!”

The event is sold out and all sessions will be available via Livestream. For more details, visit the SGS website.