Announced today at the World Economic Forum’s Summer Davos conference in Dalian, China, Interbrand has released the top 50 brands making its 2011 Best China Brands ranking.
“Chinese brands area accumulating strength at home to actively prepare for future development overseas,” commented Interbrand Global CEO Jez Frampton on the fourth annual ranking of the Chinese market. “We are already experiencing Chinese brands around the world, and will likely see one of the 2011 Best China Brands among the top 100 Best Global Brands in the near future.”
China Mobile maintains top spot this year, while social media giant Tencent breaks into the top 10 for the first time, debuting at #7 following a 76% increase in its brand value in the past 12 months.
The financial services industry remains prominent this year, representing 19 of the top 50 brands (including seven of the top 10 positions).
Brands in the IT services were another fast-growing sector, showing an industry-wide 68% increase in brand value since the 2010 ranking, while fashion-forward apparel brands also broke through.
The sector showing the biggest decrease in brand value: China’s food and beverage industry, which suffered a 25% in brand value in the past 12 months due to food safety issues.