Honda Taps Jason Bateman as New Voice of Brand


Honda has hired actor Jason Bateman as the new “narrator” of Honda advertising. His debut: the new Accord commercial (“Through It All-5 Star”) that debuted during Sunday’s Patriots/Chargers NFL game. He can next be heard in a spot for the redesigned Pilot.

“For Honda, the tone of our advertising needs to be simple, smart and fun. Just like our vehicles,” said Mike Accavitti, VP, automotive marketing at American Honda Motor Co., Inc. “Bateman is well received for his real, down-to-earth, tell-it-like-it-is honesty that lines up perfectly with Honda’s leadership as the smarter choice.”[more]

Bateman is in the branded entertainment business these days, creating and starring in commercials with business partner (and former Arrested Development colleague) Will Arnett. Now, Honda hopes his “recognizable personality will uniquely appeal to a broad audience while also resonating with younger consumers.”

Patrick Warburton, meanwhile, stars in Honda’s current cross-platform campaign, while the automaker’s past celebrity voiceover artists include Kevin Spacey and Garrison Keillor.