Pizza Hut, America’s largest pizza chain, 7,200 restaurants strong, has thrown down the gauntlet (again) against global hunger with “Share a Slice of Hope.”
“Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal,” said Scott Bergren, Pizza Hut CEO in a release. “We want to make a difference and we’re asking our customers and employees to ‘Share a Slice of Hope’ with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need.”
Pizza Hut’s campaign, accessible on multiple donation channels including its website, has social gaming giant Zynga in its court for the first ever offline-to-online contribution rewards-based play.[more]
Through Oct. 31, Zynga players in FarmVille, CityVille, Empires & Allies and The Pioneer Trail are invited to give a minimum of $5 in return for an exclusive, limited edition item (details at zynga.com/pizzahut). 100% of the proceeds will benefit the UN’s World Food Programme (WFP).
Online donations can be made to World Hunger Relief with any order at pizzahut.com, and consumers can share their donation on social media and donate in-store. Pizza Hut raised nearly $2 million last year and wants to best its own record.
Grammy Award winner Christina Aguilera is the global spokesperson for 2011 World Hunger Relief, as seen below. Turning “Hunger into Hope” since 2007, this global organization has raised nearly $85 million and provided over 350 million meals to people in need. It’s the largest private sector hunger relief initiative, reaching 110 countries and includes 38,000 Yum! Brands restaurants, with more than one million KFC, Pizza Hut and Taco Bell employees pitching in.
A worthy cause, well worth a slice of Zynga devotees’ compassion and time.