Microsoft eyes Yahoo bid, Reuters hears.
British Airways ramps up London 2012 sponsorship.
Ford joins Boxtops for Education.
Groupe Aeroplan changes name to Aimia.
Pantene signs Liv Tyler for new campaign.
Tiger Woods brand rebounds with Rolex sponsorship.
Wheaties selects a new NASCAR driver to sponsor.
Yum! Brands charts turnaround for Taco Bell.