To launch their My Starbucks Rewards program in Canada, Starbucks has installed four new interactive storefronts in Toronto and Vancouver. A joint effort by BBDO’s Toronto office, Blast Radius and The Media Merchants, the window displays allow users to reveal rewards by touching gold stars in an animated interface.
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The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts.
“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they’re a great forward thinking client.”
The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.
In 2010, Starbucks Tazo tea Interactive Storefronts achieved international attention, allowing users to guide a creature of their choosing to find the ingredients of the Tazo teas:
The campaign runs until January 4, 2011 in Toronto at 4 King St. W and 765 Yonge St. The Vancouver locations are 802 W Hastings St. and 498 Robson St.