Nike, LeBron, Wish Basketball Would Never Stop

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Despite weekend talks the NBA lockout continues, making Nike’s latest “Basketball Never Stops” spot from W+K (above) all the more poignant. Starring a determined LeBron James, Nike’s social marketing including a Facebook push and Twitter hashtag, #BasketballNeverStops, managed by the Nike Basketball feed. The owner of the Miami Heat, meanwhile, was fined $500,000 last week for venting on Twitter about the stalemae. More on the campaign below.[more]

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