Google+, the Holy Grail of Search and Social


Google+ Pages is the game-changer for brand presence on the web in a leap over the social networking garden wall and the next digital manifest destiny combining search and social.

Mark Zuckerberg called Google+ “their own little version of Facebook” on Charlie Rose last night. In a clip of the interview posted on Rose’s website, when asked if this signals a platform war with competitors Amazon, Apple and Google, Zuckerbeg said, “People like to talk about war. There are a lot of ways in which the companies work together. There are real competitions in there, but I don’t think this is going to be the type of situation where there’s one company that wins all the stuff.”

Google+ supports about 40 million users worldwide compared with Facebook which maintains a leaderboard edge at 800 million members.[more]

Google Direct Connect also lets users create a G+ page and search queries from Google search go directly to that profile.

“For marketers as well as brands this is nothing less than the Holy Grail of Social Profiles and search,” comments Social Media Today. “When you create a Business Page on Facebook you then need to go into quite a lengthy social media marketing campaign to get Likes, comments and shares in order to increase its EdgeRank (a Facebook algorithm which determines the importance of a page inside Facebook) have it profiled high on Facebook so that it can then appear the moment someone goes to Google and types ‘Facebook Page name’ or keywords associated with it.”

Google+ has thrown down an iterative gauntlet. Burberry, Pepsi and Toyota are among the first to set up Google+ pages even as backend tools supporting marketing campaigns are still lacking, but Google+Ripples lets users access information from public posts, identify top contributors and replay activity.

“Social networking has just become a free-for-all – as if it didn’t feel that way already – now that Google has launched Pages for Google Plus,” writes ZDNet. “Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search. By adding Google+ Pages to Google search results and building in a one-key shortcut to Google+ Pages via the query box, Google is giving itself the advantage here.”

Vic Gundotra, the SVP of engineering at Google heading up the Google+ project, wrote in a blog post: “With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.”