U-Haul Sponsors NYC Parade As Cheerios and Papa John’s Honor Veterans


U-Haul was founded by World War II Navy vet L.S. “Sam” Shoen and his wife Anna Mary Carty Shoen. Even if there have been some major family troubles along the way, the company has never forgotten its roots.

The company will sponsor today’s Veterans Day Parade in New York City. It has “designed and dedicated five vibrant military SuperGraphics (to put on its parade trucks) to honor the five branches of the military — Army, Navy, Marine Corps, Air Force and Coast Guard, and to show our support for the men and women who have served and are still proudly serving in the armed services,” according to a company release.

The company will also pay tribute to those who died on Sept. 11, 2001, as well during the course of the parade. Spectators along the route will also receive small flags as well as “Support Our Troops” ribbon magnets, the release states.[more]

“For the eighth year in a row, we are privileged to again be one of the title sponsors of the 2011 ‘Freedom Is Not Free’ Veterans Day Parade,” said U-Haul Executive Vice President Stuart Shoen in the release. “U-Haul and our many team members have supported our military personnel since 1945 and have given a high priority to veterans in our recruiting process. U-Haul simply wants to give back to the veterans who have sacrificed so much for our freedom.”

The New York Times noted a few other brands that will find other ways to honor the vets today.

Among the blue-chip brands marking Veterans Day are American Airlines, Applebee’s restaurants, Cheerios cereal, Heinz ketchup, Papa John’s pizza, Pringles chips and the Sam’s Club division of Wal-Mart Stores. There is even a new line of snacks, Five Point, that salutes the five branches of the United States military.

“Our hope is this will be the first of many things like this we do,” said Mark Addicks, chief marketing officer at General Mills in Golden Valley, Minn., which makes Cheerios.

Cheerios cereal will be asking its consumers to “send Cheer to military families” with postcards found on the cereal’s box itself. The maker of Cheerios, General Mills, “has donated $150,000 to the USO and will donate a dollar for each postcard received through Nov. 30, 2012, up to an additional $100,000,” the Times reports.

Over at Papa John’s pizza, the company has said it will take $1 from every online order it receives Friday and give it to the USO, the paper reports. It will continue that effort with a new product throughout the year. “We hope to raise well in excess of a million dollars over the next 12 months,” said Andrew Varga, chief marketing officer at Papa John’s International, according to the Times, “and help the military at a time it’s so important to remember their sacrifices.”

There is also a new company called Five Point Snacks that is named in honor of the five branches of the military and will donate a bit of each sale to the Veterans Aid Foundation, the Times reports; the hope is also to hire veterans when the company gets bigger.