Soon after Tiger Woods had his fateful car crash during Thanksgiving weekend of 2009 that led to the world discovering that he had cheated on his wife with a dozen women, if not more, his golf tournament, the Chevron World Challenge, was to be played.
As Woods attempted to figure out if there was a way to save his marriage and good-guy public image that he had just destroyed (evidently, there wasn’t), he decided to not play in the event or any other for some time. Chevron, amazingly, stuck with the event since then … until Sunday, when the brand announced that it won’t be back next year.
The news comes just after Woods, a winner of 14 major events in his career, brought the competition a boatload of PR by making it the first golf contest he’s won since his infidelities became known (and his 2009 Australian Masters victory).
And he took the 2011 Chevron World Challenge title the way he used to as well: in grand style. He was down a stroke with two holes to play and somehow found a way to work his way back for the win. Last year, he had a four-shot lead that he couldn’t hold onto. Things were different this time around.[more]
While that made Woods a very happy fella, the victory didn’t exactly move him back to the top spot in the world. Woods, who will turn 36 later this month, currently resides at No. 21. This event was merely an exhibition with 18 players involved, a far cry from an event on the PGA Tour. “I’ve been in contention twice this year, which is not very often,” Woods commented on the win. “So that’s my third time with a chance to win it. I pulled it off this time.”
While Chevron has sponsored the event for four years, “Tournament director Greg McLaughlin says he feels confident that he will be able to find another title sponsor,” the Sacramento Bee reports. Since the tournament debuted in 1999, it has had three different sponsors.
Even Chevron is ditching out, the event’s location — Sherwood Country Club — is sticking around, announcing it will host the event through 2015.