Old Spice MANta Claus, Day 2: A Billboard for Billings

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Old Spice kicked off day 2 of its social gift-giving holiday campaign with a video gift to the residents of Billings, Montana, who apparently can now check out a billboard thank you, too. W+K started marketing the return of Old Spice Man Isaiah Mustafa in earnest today, buying space on Yahoo (see below) and other highly trafficked websites.[more]

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