Google Beats Facebook in User Engagement … on Facebook


Socialbakers, the most cited source for global Facebook data with over 5 million Facebook pages and places indexed, has just released a study highlighting social media effectiveness, coinciding with LeWeb’11, Europe’s premiere tech conference in Paris (taking place December 7-9).

Since its 2008 launch, Socialbakers has become the “most widely visited site for Facebook statistics and brand metrics,” and is now adding to its portfolio YouTube analytics and monitoring for Google+ brand page.

Findings showcase the companies with the largest social media presence across the major social networks. Topline observations include:

  • Google on Facebook has a 2X higher engagement rate than Facebook itself.
  • Facebook, Best Buy, Google, Nokia and Intel have the highest engagement rates in social and digital media.
  • Foursquare made the top 15 but has an unexpected low user engagement against its competitors.
  • Intel, Dell, Nokia, Foursquare, Facebook and Google are with engagement and adoption of Google+.

“From the findings, we see that companies need to think more about engagement and Google+. Little steps like posting once a day to Facebook will give optimal engagement. Companies need help understanding the data, what works and how they can improve,” said Jan Rezab, CEO of Socialbakers in a release.[more]

Of investors attending LeWeb’11, 44% are on Facebook, 39% on Twitter (with an identifiable handle) and 11% on Google+.

The top three investors on Facebook, Accel Partners, Earlybird Venture Capital and Index Ventures, have large numbers of fans but post minimal updates and are not actively engaging their fans. Accel leads the pack with the most number of followers.

“Many companies believe that a successful social media strategy is simply about number of fans or followers or the number of tweets. We believe engagement of fans is the key to success. Measuring ROI across Twitter, Google, LinkedIn, and YouTube all in real-time, to be able to compete and beat competitors with user engagement is key,” commented Rezab.

Table 1: Top 15 Brands and Tech Companies Using Social Media

Table 2. Top 3 Investors on Facebook

Table 3. Top 3 Investors on Twitter