Google Integrates Social Graph Into Search Results


Google is making its search engine results even more personal and social, with three new features that integrate Google+ results into search revealed today.

As Google’s blog post explains, “Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search. We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features.”

Update: Twitter objected to the move, which steps on its role as a breaking news platform by favoring Google+, although Google executive chairman Eric Schmidt commented that Twitter and Facebook are welcome to integrate their users’ content, too. Find out more on how Google’s getting more social below.[more]

The first enhancement, demonstrated below, shows deeper integration of Google+: “We all turn to people we know and trust for great recommendations. With personal results, you’ll see relevant tips, photos, and posts from your friends right alongside results from the web.” 

The second new feature, shown below: “Find people faster by seeing their Google profile appear right as you type their name in search. By creating a Google profile and making it visible in search, you give Google the ability to surface the most relevant content about you.”

And below: “It’s now easier than ever to discover and connect with other people who share your interests—right on Google. Find people and pages related to your search and add them to your circles so you can follow them on Google+.