Universal Studios Turns 100 With New Logo


Before 2012 got underway, Paramount Pictures announced that it was planning to redesign its logo in honor of its 100th birthday. Now Universal is doing the same. 

The studio’s new logo — which features “A Comcast Company” (and not “An NBCUniversal Company”) below the globe — will be unveiled on the big screen in the spring. That’s when the studio releases “Dr. Seuss’ The Lorax.” The New York Times notes the new logo’s “more realistic-looking globe, an effect that looks like an eclipse of the sun, and bigger letters.”

As part of its year-long celebration, the studio will restore 13 of its classic films, including “All Quiet on the Western Front” and “Out of Africa” while also releasing some repackaged films on Blu-ray, such as “To Kill a Mockingbird” and “E.T.: The Extra-Terrestrial.” The studio will also host “revamped tours and themed experiences at Universal’s amusement parks,” and offer archival footage on an anniversary microsite.

“There is value to the entire industry when you can celebrate this kind of milestone,” commented Ron Meyer, Universal’s chairman, to the New York Times. And, in this case, to the parent company too.