Madrid’s 2020 Olympics Bid Logo Dealt a Design Blow


While the best of the world’s amateur archers, hammer throwers, and synchronized divers (among plenty of others) are getting ready for this summer’s Olympic Games in London, others are busy working toward future Olympic dreams.

Sochi, Russia, is readying itself for the Winter Games in 2014, while the organizers in Rio are likely paying pretty close attention to the London 2012 organizers’ Dow Chemical sponsorship uproar as it figures out how it will handle things four years down the line when it hosts the 2016 Summer Games. And for those of you keeping score at home, there are now only 2,200 days to go before the 2018 Winter Games in Pyeongchang, South Korea.

As for where the globe’s athletic elite will be headed in 2020, a decision won’t be made till September of 2013, but six cities have submitted bids to the International Olympic Committee: Tokyo; Rome; Istanbul; Madrid; Doha, Qatar; and Baku, Azerbaijan. The good folks of Madrid, though, have already experienced a sight misstep.[more]

The city’s organizing committee has released its proposed logo, which “consists of the letter M for Madrid and the number 20 in front of the colored rings of the Olympics stylized into arches inspired by the Madrid landmark, Puerta de Alcala,” the Telegraph reports. One small problem, though, is that the bottoms of the numbers and letter have been lopped off and it appears that the number is 20020 rather than 2020.

This, of course, did not go unnoticed in Spain. “Within hours of the logo being unveiled the subject was trending in Spain on Twitter with the majority of views expressed of the negative variety,” the Telegraph adds.

Another issue is that the logo is not seen as being faithful to the original colors of the Olympic rings, with black — “meant to symbolize the African continent” — changed to pink.

Madrid has never hosted an Olympics and the city claims that it is the largest European capital never to have done so. The logo flap won’t derail their bid — and hopefully won’t dampen enthusiasm in Madrid, either.