Smell Ball! New York Yankees Scents a Branding Opportunity


The Yankees have had some odd brand extensions before: How about some Yankees Sod and Grass Seed at Home Depot for your own Field of Dreams? Or a Yankees Halloween lawn ornament? Or maybe you need a few $545 New York Yankees stained-glass hanging billiards light?

For the fan that wants to actually smell like a Yankee, though, they are finally in luck. The team has approved an official fragrance, and plans to unveil two different perfumes later this month, very simply entitled “New York Yankees” (for him) and “New York Yankees For Her,” according to ESPN.

Fox Sports points out that the team may have been inspired by the success of shortstop Derek Jeter’s Driven from Avon, which went on sale in November 2006. It’s done so well that Avon introduced Driven Black, which is “a mysterious blend of exotic saffron, blood orange and precious woods.” Who could ask for anything more?[more]

Well, clearly the Yankees can, but apologies to all of you who were hoping to pick some up for your baseball-loving Valentine. The fragrances won’t go on sale until Feb. 21st. One hopes that they haven’t figured out a way to bottle up the smell of their locker room. Even if the team does have 27 World Series championships to its name, nobody wants a foul (smelling) ball.