Ben & Jerry’s Launches Frozen Greek Yogurt

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Frozen yogurt? It’s all Greek to Ben & Jerry’s, evidently, as the Unilever-owned brand is jumping on the Greek Yogurt craze with a line of frozen Greek yogurt.

The Junk Food Guy blog got the scoop by sampling B&J’s new Strawberry Shortcake Greek frozen yogurt flavor after spotting it at his local supermarket. His verdict: “very soft, fluffy, CREAMY, and not super sweet. The strawberry flavor was present but not overwhelming, and the little bits of strawberries added an accent here and there.”

The description on the package, which features the brand’s iconic jersey cow wearing a Greek laurel wreath and Greek yogurt as the second listed ingredient:

Sweet Eureka! It’s our most epic Fro Yo yet & it’s uniquely Greek! Made with real Greek Yogurt, it’s all the creamy richness of Greek yogurt, and Ben & Jerrily loaded with all the flavor boldness and fun chunks you expect. We think it’s really Greekin’ good & it’ll pretty much rock your acropolis. 

According to the On Second Scoop blog, the brand’s updated Fro Yo line launches next week. Besides Strawberry Shortcake, other flavors apparently include Raspberry Fudge Chunk, Blackberry Vanilla Graham Cracker, and Banana Peanut Butter.

Take a closer look at the packaging, as photographed by the Junk Food Guy, below.[more]

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