Oscars Watch: Kraft Goes on a Witch Hunt for Miracle Whip Fans

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Miracle Whip will be carrying a torch during the Academy Awards telecast on ABC on Sunday night. The Kraft-owned brand will premiere a semi-serious commercial, “Witch Hunt,” along with a new tagline,”Keep an Open Mouth” (and an open mind, presumably) and a call to action to “Get a Sample” on the brand’s Facebook page. Check out the 60-second spot below and get the scoop on Adweek.com.[more]

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