Apple’s Mesmerizing 25 Billion Download Countdown

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Apple’s App Store is closing in on the 25 billion download mark, which the brand is celebrating with a contest that doesn’t require actually downloading anything despite the invitation to “Download the 25 billionth app and you could win a US$10,000 App Store Gift Card.” At the very least, the online app counter on the Apple homepage is as fascinating to watch as those old flip-style airport flight information signs.

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