Video Byte: Burberry CEO Angela Ahrendts on Being Social, with Style

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Above, Burberry CEO Angela Ahrendts discusses Burberry World, the luxury brand’s relaunched website-as-social network that went live last year (powered by Salesforce) to engage its customers and serve as an interactive platform from which to live-stream its fashion collections and bring the brand’s heritage to life.[more]

As the company described the site’s 2010/11 rollout, Burberry World “is the ultimate expression of the Burberry brand, allowing customers globally — in many cases for the first time — to connect with all its aspects, from heritage, to music and video, to the full product offer. Through the use of dynamic audiovisual content the site becomes a place to engage, entertain and interact, as well as providing the ultimate online luxury shopping experience through a personalised customer service offer that includes the ability to Click to Chat and Click to Call in real time and in 14 languages. The site provides a powerful locus for ongoing efforts to build the Burberry community around the world.”

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