Lexus Brings Magazine Print Advertising to Life

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Lexus is pitching a hybrid tablet/print experience with CinePrint™, its proprietary ad technology to merge print and digital. The Toyota-owned luxury automaker demonstrates the 2013 ES in a video demo (below) of its ad in the Oct. 15th issue of Time Inc.’s Sports Illustrated magazine — just slip a tablet under the page to see it come to life.[more]

The interactive ad format follows the CW’s smartphone embedded in Entertainment Weekly, Dolce & Gabbana’s video magazine test with Marie Claire in the UK, and Volkswagen’s vibrating newspaper ads in India.

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