Armageddon: The World’s Strongest, Priciest, Inherently Scottish Beer

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A typical Budweiser has 5.3 percent alcohol. Sam Adams Boston Lager: 4.8 percent. Coors Light: 4.2. Armageddon: 65. No wonder the measuring-tape holders at the Guinness Book of World Records are reportedly checking to see if the new brew out of Scotland sets a new high for alcohol content in a beer. 

If so, it will have beaten out a brewery in Holland that produced Start The Future, which featured 60 percent alcohol, since July of 2010. According to the UK’s Daily Mail, the battle for the top percentage has been raging for the last three years, started by Scotland’s BrewDog with the fabulously named Tactical Nuclear Penguin brew, which boasted 32 percent alcohol content.

That was followed by Germany’s Schorschbock with 40 percent alcohol and then BrewDog’s Sink the Bismarck, which only upped the ante by one percentage point. A German brewer answered the call with a  44 percent beer but then was trumped again by BrewDog with the 55 percent End of History brew. That one was the most difficult one to get since only 12 bottles produced. However, it was the most uniquely packaged. The Daily Mail reports that each was sold inside a stuffed squirrel.

Now they’re all quaking in their boots at Armageddon, which just launched at the Inverness Beer Festival.[more]

Each 330ml bottle of the brawny brew has more alcohol in it than whisky or brandy and sells for £80 ($129) in British shops. If that’s too steep for you, then hie thee to the Aberdeenshire-based Brewmeister Brewery itself, where a bottle of Armageddon can be purchased for half the price, or you can try its website, where there’s a two-week wait.

Brewmeister describes its “inherently Scottish” Armageddon thusly: “Despite being 65%, this beer has lots of flavour. It’s slightly sweet, hoppy, malty and retains much of the yeast present during fermentation. Bottles are conditioned but we recommend people drink this in 35ml measures. So drink with friends to save it going flat.”

The steep price, entrepreneur and brewer Lewis Shand tells the Mail, will keep problem drinkers away from their own Armageddon. “We’ve designed it for people to consume like a fine brandy, in small amounts, not sitting in a park with a brown paper bag round the bottle,” Shand told the paper. “In any case, the price will put off problem-drinkers. These bottles are for sharing.”

So drink up, lads and lassies. After all, what else are you going to guzzle — nae, sip with good friends — when Armageddon arrives sometime before the last chorus of Auld Lang Syne on New Year’s Eve?

[Image via Brewmeister’s Facebook page; hat-tip to Interbrand global CEO Jez Frampton for the tip!]

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