Timed to tonight’s townhall debate with CNN’s Candy Crowley moderating, the Obama presidential election campaign released this commercial starring Jay-Z, titled “The Power of Our Voice.” That voice, as described by the campaign:
Gotta vote? Go here: http://OFA.BO/7WVtHh
Jay-Z shares why it is important to exercise your right to vote and how President Obama represents the power of our voice.
As Jay-Z shares:
“For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn’t believe that their voice mattered or counted.”
“Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people.”
So is “Gotta vote?” the new “Got milk?” And why is it a question instead of a call to action — “Yes, you’ve got to vote!”
The commercial highlights Obama’s cameo-by-video during the performer’s Bud Light-sponsored Made in America Festival concert, which took place last month in Philadelphia, where the Brooklyn Nets co-owner was emblazoned with logos for the team.
There’s also an iPhone hoisted (by Beyonce – watch for the blue nail polish – at the :34 mark), and of course the Obama-Biden logo at the end.