Let’s Go Crazy: Coca-Cola Aims to Inspire People to Open Happiness

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Coca-Cola is famed for its Open Happiness campaign, committing random acts of kindness with surprise giveaways and pop-up brand experiences in local markets.

Now the reigning Best Global Brand is inspiring people to commit their own random acts of happiness in a pro-social campaign that invites you to “Go crazy and do good for others.”

The “Let’s Go Crazy” theme was introduced last year during the brand’s UEFA Euro 2012 European campaign. This campaign’s theme song: Supertramp’s “Give a Little Bit.” Watch more of the stealth acts of happiness in the new campaign below.[more]

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