The 110th American International Toy Fair has kicked off in New York, which means that it is time for toy freaks to opine on everything from Superman’s underwear to the merits of creating toys based on “Breaking Bad” — a TV show about a dying chemistry teacher who turns to cooking up methamphetamines in a desperate cash-raising scheme for his family.
Warm and cuddly? Not exactly. But the fair has that elsewhere in droves, including a new line of Fisher-Price plush toys (and other items) relating to the launch of Saban’s forthcoming “Julius Jr.” show for preschoolers on Nickolodeon’s sister network, Nick Jr. — a spinoff of Paul Frank’s omnipresent monkey character. (“Julius Jr. is a funky monkey with a penchant for invention,” according to a press release.)
Saban, which also owns the Power Rangers brand, is also debuting a bevvy of new action figures, plush toys, board games, consumer electronics and more as the Rangers celebrate their 20th anniversary. The brand has a new show on Nickelodeon as well — “Power Rangers Megaforce” — which has some new products attached to it.[more]
The company has also partnered another of its brands, Digimon (digital monsters), with Nickelodeon, preparing to launch its own anime show, “Digimon Fusion,” on the network. (It marks the sixth time some version of the brand has had a television show.)
Meanwhile, Razor has a new line of scooters, the Kixi preschool ride-ons, and the electric-powered Trikke E2 for chidlren who are a little older and who can hopefully maintain control of the things. And MEGA Brands and Mattel have teamed up to create the Mega Bloks Hot Wheels collection. Last year, the pairing introduced a Mega Bloks Barbie line that apparently sold well enough for the companies to move forward with a second partnership that will launch in the fall.
Mainstay brand Crayola is debuting crayons that only write on special paper that is made, of course, by Crayola, NPR reports, along with a new “Sand Puff” toy, described as a “high-tech sand” that is “malleable enough to twist and mold into shapes — even castles! — but also fun to stretch, finger and tear.”
The show runs through Wednesday.