Branson and Friends Hope to Hatch Plan B for Business with New Non-Profit


During last week’s G8 Innovation Conference, Richard Branson along with the director of Kering, Jochen Zeitz, announced The B Team, a global non-profit aimed at refocusing business on people, the planet and the economy. 

The ‘team’ is made up of a handful of global business and political leaders including The Huffington Post’s Arianna Huffington, Kering’s Francois Henri-Pinault, Unilever CEO Paul Polman, and the Minister of Economy and Minister of Finance of Nigeria. With a goal to take the focus off of short term gains, the B leaders hope to broaden the conversation and inspire a Plan B that focuses on solving the world’s growing problems of inequality, unemployment and the unsustainable use of natural resources, according to a release.[more]

The B Team Story from The B Team on Vimeo.

“Business is integral to society, but it has also created most of the negative environmental challenges of this century,” co-founder Jochen Zeitz said. “The B Team will help to catalyse a shift away from the existing short-term, unsustainable mindset, towards the long-term interest of people, the planet and the wider economy.”

The initial B Leaders were chosen through a group of advisors and will use their collective voice to help drive B Team initiatives, including three initial challenges: The Future of Leadership, The Future Bottom Line, and the Future of Incentives. The challenges will be guided by the organization’s mutli-faceted agenda, which includes full transparency, new corporate formats, a multi-bottom line and more sustainable business practices. 

The B Team was hatched by Virgin Unite, the non-profit foundation of the Virgin Group and is supported by the Founders Circle, including Derek Handley (founding CEO), Havas Media, Strive Masiyiwa, Joann McPike, Blake Mycoskie, Kering/PUMAVision, The Rockefeller Foundation and The Tiffany & Co. Foundation.