Top 10 Stories of the week: From Yahoo to P&G and more


Our most-read blog posts of the week:

#1 ‘Blackfish’ Documentary Looks to be Taking a Bite Out of SeaWorld’s Bottom Line

#2 Disgruntled British Airways Passenger Airs Out Grievance Through Promoted Tweet

#3 Singapore Airlines Shifts Focus Away from Iconic Singapore Girl, but She Hasn’t Gone Far

#4 Patagonia Enjoys Unique Benefits of Its Authentic Sustainability Ethos

#5 Milka’s Latest European Campaign is a Social Experiment in Giving

#6 Yahoo Reveals Sophisticated New Logo

#7 New York Lottery Reminds Winners to Stay Alive to Claim Their Prize

#8 Google Forms Sweet Partnership with Nestle to Promote New OS: Android KitKat

#9 Petco Puts Emphasis on Pet-Owner Relationship in New $15 Million Campaign

#10 P&G Looks to Wring More Value Out of Tide Brand With Lower-Priced Detergent