Google and high-end designer Diane von Furstenberg have continued to build out their budding relationship since Glass first graced the designer’s runway in 2012. Their latest collaboration roped in Google’s namesake social network, creating a ‘shoppable’ Google hangout where participants could click to buy DVF products as the designer fielded questions about her life and career.
The event, which took place last week, was a first for the network, which is still struggling to make a play for mainstream social users. But the partnership with DVF showed off the site’s capabilites well, displaying a window of DVF products for sale to the right of the video window on users’ screens. The shoppable hangout is the first of its kind in a string of planned partnerships with other CFDA (Council of Fashion Designers of America) designers, Von Furstenberg being the first as president of the organization.[more]
While Google and von Furstenberg didn’t supply engagement or sales stats for the hangout, the pair did manage to generate quite a large amount of excitement via a teaser video, which garnered 2.3 million views on YouTube.
The next partnership looks to be with designer Rebecca Minkoff, who is no stranger to digital engagement. Minkoff has previously partnered with Tumblr and Instagram to debut new looks ahead of runway launches.
Screenshot via Mashable