As if college athletics weren’t already a marketing juggernaut, Green Mountain Coffee Roasters now have done their part to feed the D1 machine. The company is now selling a version of its Keurig K-Cup Mini Plus brewers adorned with the logos of 10 different Division 1 colleges, including the universities of Arkansas, Florida, Georgia, Miami (FL), Mississippi, Nebraska, and Texas, as well as Rutgers and Washington State University.
The decked-out brewers—which cost $99.99—aren’t the only way that Keurig and college fans can get together. The company is also selling just the decals for $19.99 so previous owners don’t feel left out.
“Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” Dwight Brown, senior vice president of marketing at Green Mountain Coffee Roasters said in a press release, according to DrugstoreNews.com.[more]
The announcement is just the latest in licensing agreements for the ever-expanding Keurig brand, which already touts Starbucks, Dunkin’ Donuts, Cinnabon and Folger’s among its brand partners.