Year of the Horse: Brands Go Hay-Crazy for Chinese Zodiac


The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont’s limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on “马年,” The Year of the Horse.

A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.[more]

Luxury French bag maker Longchamp went for a racing theme for its Year of the Horse handbag.

Gucci went red for “马年.”

And Carolina Herrera brings up the rear with its own red horse design.

Dangle a Juicy Couture limited edition horse charm on your horse bag of choice.

Japanese high-end denim brand Evisu put together some elaborate Horse jeans.

Stussy Japan joined with JAM Home Made for a line of limited horse clutches.

Lumieres has a Year of the Horse lookbook.

A Bathing Ape’s Year of the Horse collection is maybe a little more zebra.

Adidas has a horse year t-shirt perfect for the club. Pair it with Nike’s Year of the Horse Destroyer jacket.

Speaking of sneaker brands, the Year of the Horse is, as has become the annual tradition, flooded with zodiac-themed kicks.