Oscar Mayer’s Bacon App Wafts Smoky Scents From Your Phone


Oscar Mayer—purveyor of bacon and hot dogs and all the attached culture that goes with it—is now a mobile technology company.  

The brand has launched an app, Wake Up & Smell The Bacon, which comes with a “bacon scent device” that attaches to an iPhone headphone jack and awakens a sleeper with the sound and smell of frying bacon—no joke. 

“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer, in a statement. “As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”[more]

The scent vaporizer comes with a USB power cable for battery recharge and a bottle of bacon-scented liquid for starters and refills. Oscar Mayer’s Institute for the Advancement of Bacon partnered with a company called Scentee to create the revolutionary device, and the campaign was created by agency 360i.  

Oscar Mayer is offering up 4,700 of the dongles—which won’t be for sale—to fans who apply for a chance to win one by taking a quiz on Oscar Mayer’s site through April 4th. Fans can enter once a day by answering three questions related to Oscar Mayer’s brand message.

For an app that some are still calling a publicity hoax, it could cause quite the conundrum for a user with no immediate access to bacon.

So what are you waiting for? Go take that quiz (and buy some bacon).