Just over a year after emerging from bankruptcy with a focus on selling patents and licensing its brand, Kodak is returning to the Consumer Electronics Show for the first time in three years.
Among other licensed products debuting at the show, Kodak announced that it will debut a line of Android-powered mobile devices in partnership with the UK’s Bullitt Group. CES attendees can check out the Kodak-branded mobile devices in Las Vegas, including a 4G smartphone, a tablet and a connected camera to follow next year.
“Kodak has one of the world’s most powerful brands and we intend to renew it and apply to it to expand our consumer business and grow the company,” said Steven Overman, Kodak’s UK-based President, Consumer & Film Division, and Chief Marketing Officer, in a press release announcing its CES return. [more]
As WXXI notes, Kodak at CES plans to showcase “a wide range of products including a Kodak Smartphone as well as a line of headphones and earbuds.”
The company is also exhibiting what it calls a “ground-breaking 360-degree action video camera,” flash drives and storage media, a new line of chargers for smart phones and tablets and various paper imaging specialty items.
Kodak will be demonstrating its picture kiosk and “My Kodak Moments” App for making prints from mobile devices.
More details from the Bullitt Group’s press release highlight how Kodak is leveraging its brand through licensing:
Iconic imaging brand Kodak and leading mobile device manufacturer Bullitt Group, have today announced that they will launch a range of Android-powered mobile devices offering best-in-class image management software and features along with great design and UI.
Aimed at—but not exclusively for—consumers who want a high-end experience but aren’t always as comfortable using increasingly complicated mobile devices as they would like to be, the range of smartphones and tablets will come pre-loaded with bespoke image capture, management and sharing features to offer a rich user experience.
In addition, advanced remote management software will be pre-installed, allowing family members and friends to provide help and support if needed.
“Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marque of quality and innovation,” says Oliver Schulte, CEO Bullitt Mobile. “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”
Unlike other phones aimed at this target audience, the KODAK Mobile Device range will not compromise on design and user experience. With as much focus on design as well as usability, the range will stand out in a market segment that is currently under-served.
Adds Schulte: “Delivering simplicity without compromise, these devices will address a segment of the mobile device market that has been poorly served to date. By giving customers easy access to printing and sharing services while still offering the latest Android OS and features found on high-end smartphones, we will appeal to a large audience of users who value ease of use and stylish design as highly as they value functionality.”
Eileen Murphy, VP Brand Licensing, Kodak is excited to be entering the mobile handset market with the Bullitt Group. “We are impressed with Bullitt Group’s commitment to delivering a portfolio of products that embrace the quality and innovation that our brand is known for around the world.”
The first handset will be launched at CES 2015 on the Kodak stand in South Hall 1, Booth 21818. There will be further product announcements across the second half of 2015 including a 4G handset, a tablet and a connected camera.
The Kodak trademark is used under license by Bullitt Group, Ltd from Kodak.
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